YOUR HAIR’S VOLUME IS ABOUT TO GET DIALED WAY UP
At some point, we all want our hair to have a big volume moment. We’re talking, your hair is the main character, levels of volume. That’s where Embody Volumizing Foam comes in.
“We made volumizing foam because we all want bigger fuller hair, but so many foams left my hair feeling dry and crunchy and we knew hemisqualane could help to enhance touchability without adding weight so it makes it the perfect ingredient for our volumizing foam.”
- Jonathan Van Ness
HAIR FOAM VS. HAIR MOUSSE
What is Embody Volumizing Foam, you might be asking yourself? It’s an airy styling foam that provides lightweight, lasting hold to encourage volume and promote thicker looking strands while controlling frizz.
Very similar in performance to a hair mousse, hair foam has a cloud-like texture in your hand. A go-to for larger-than-life blowouts, it’s utterly fantastic for adding body and definition to curls - making it perfect for giving every hair texture a lil bit of oomph while telling frizz and flyaways that they can’t sit with us.
WILL EMBODY VOLUMIZING FOAM DRY MY HAIR OUT?
One of the most common complaints about using any kind of volumizing product is the drying effect it can have. That’s primarily because many of the products in this category rely on ingredients that swell the cuticle for body or use sticky additives for hold. That brittle feel in the short term can result in dry, frizzy hair in the long term when these products are used over and over again.
Embody Volumizing Foam takes things up a notch AND keeps things feeling soft and healthy, both instantly and over time. How? It all starts with Hemisqualane.
The magic molecule that all of our products are formulated around, Hemisqualane produces increased strength, shine and smoothness in a way that’s superior-to-silicone due to its ability to penetrate the hair shaft. This means it's actually able to improve the feel and health of your hair with every single pump.
WHAT ELSE IS IN EMBODY VOLUMIZING FOAM?
Volume Boosting Enhancer, a sustainable, naturally derived polymer instantly plumps up hair’s volume and gives it lasting style memory to keep your style major all day.
We achieve the thickness part with Biotin, also known as vitamin B7, to encourage more body from within. Instead of puffing the cuticle layer up on the outside of your hair, Biotin works by stimulating keratin production that will leave your hair feeling fuller without drying.
Marshmallow Root Extract rounds the ingredients list out, lending soft and hydrating hold while emphasizing and amplifying natural texture.
SUSTAINABILITY ALERT! Wanna know the other cool thing about the ingredients for this beauty? It actually revolves around some things that aren't on the list - propellants and aerosols. Each puff is delivered to your hands using air-infused technology, leaving your hair free to make it big without dragging the environment for filth in the process.
HOW DO I USE EMBODY VOLUMIZING FOAM?
After shampooing and conditioning (we recommend Embody Volumizing Shampoo & Embody Volumizing Conditioner for the biggest results), detangle with Leave-In Conditioning Mist and comb through gently with a wide-toothed comb.
Dispense 2-3 pumps worth of Embody Volumizing Foam into hands and apply to where you’d like to see the most results. Want volume? Apply at the root. Want body? Apply to the midshaft and ends. Want it all? Share the love all over your head. Just get in there and get sexy.
You can use more or less, depending on the density of your hair - maybe you need one pump if your hair's a little on the finer side…or you’d like to use four because your hair is super dense. Use the amount that makes your hair feel and look how you want it to.
JVN PRO TIP:
This product pairs perfectly with your other fav stylers to lend tons of versatility to your styling repertoire.
Use after applying Instant Recovery Serum or Blowout Styling Milk for a pumped up, smooth, heat protected style.
Going for long lasting texture definition and frizz control? Add Embody Volumizing Foam to your roots and Air Dry Cream to mid-lengths and ends.
Love a hit of dazzling shine (and UV protection) to finish things off? Add Nourishing Shine Drops after styling for a volumized look that’s extra reflective.
HOW DO I USE EMBODY VOLUMIZING FOAM FOR MY HAIR TYPE?
This silicone-free, non-drying styler is formulated for all hair types, so consider your hair density when deciding how much to use and you’re all set to create a gorgeous look. What’s hair density you may ask? Your hair density is a measure of how many hair strands you have per square inch on your head. Those of us with low density will want to start with 1 pump, while high density can do 2 or more. When in doubt, always start with less - you can always add more if needed!
Now that you’ve got that down, here’s our how-to for every hair type!
WAVY HAIR/CURLY HAIR/COILY HAIR
2a-4c hair types love Embody Volumizing Foam. Why? Two words - hydrated hold. Marshmallow Root Extract provides lasting hold while leaving your coils, curls and waves feeling and looking soft, shiny and healthy.
Wavy to curly hair (2a-3c): Pump desired amount into your hands, gather your wet curls in your palms from the bottom and squeeze up, gently scrunching the product into your hair. Diffuse for big, voluminous curls. (Skip to the ‘straight hair’ directions if you’d like to achieve a smooth, bouncy blowout).
Coily hair (4a-4c): Pump desired amount into your hands and smooth down wet hair from root to ends in small sections. Proceed with your preferred style by using a tangle teaser or Denman brush to detangle and define your natural texture then twist-out, braid-out, flexi-rod or wash-and-go to your heart’s desire.
STRAIGHT HAIR
Pump desired amount of Embody Volumizing Foam into your hands and apply to your damp roots for volume. You can apply whatever is remaining on your hands to the rest of your hair for increased body, or add 1-2 pumps of Blowout Styling Milk for heat-activated frizz control and 48 hour style memory. Dry your hair with a paddle brush until about 80% dry, and then round brush with a nozzle attachment on your dryer for a smooth, bouncy look.
FINE HAIR
Add 1 pump of Embody Volumizing Foam into your hands and apply to your damp roots for volume, smoothing whatever is remaining on your hands to the rest of your hair for increased body. Rough dry your hair until it’s about 80% dry, then round brush for a thicker, fuller look.
MEDIUM HAIR
Add 1-2 pumps of Embody Volumizing Foam into your hands and apply to your damp roots for volume, smoothing whatever is remaining on your hands to the rest of your hair for increased body. Dry your hair with a paddle brush until about 80% dry, and then round brush with a nozzle attachment on your dryer for a smooth, bouncy look.
THICK HAIR
Add 2-3 pumps of Embody Volumizing Foam into your hands and apply to your damp roots for volume, smoothing whatever is remaining on your hands to the rest of your hair for increased body. Dry your hair with a paddle brush until about 80% dry, and then round brush with a nozzle attachment on your dryer for a smooth, bouncy look.
THE BIG PICTURE
JVN is passionate about giving you every tool you need so you can Come As You Are. Embody Volumizing Foam is for those moments when you want your hair to take up space with ingredients you can feel good about using. Think about it, when was the last time you heard that a volumizing product could actually make your hair feel good time after time? This product is like a self affirmation for your hair - a hair-firmation if you will - encouraging your hair to go confidently forth to reach new heights. We can’t wait to see how big you decide to go.
