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IT'S TIME TO LOVE YOUR HAIR

Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless

Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless

Best Sellers

Trusted Trio Travel Essentials
travel size
Trusted Trio Travel Essentials
3 bestselling icons for healthy scalp & frizz-free style
4.4
Rated 4.4 out of 5 stars
5,989
$42 $62
3 bestselling icons for healthy scalp & frizz-free style
JVN Styler Complete Air Dry Cream Complete Air Dry Cream | Styling Cream For Curly & Wavy Hair | JVN sulfate-free silicone-free sustainable
Editor's Pick

Complete

Air Dry Cream
Frizz fighting texture enhancer for soft hold
4.3
Rated 4.3 out of 5 stars
4,796
$28
Frizz fighting texture enhancer for soft hold
Box of JVN Instant Style to Go Holiday hair kit with red bow and value sticker
New
travel size
Instant Style To-Go Kit
A trio of travel-size essentials for great style wherever you go
4.9
Rated 4.9 out of 5 stars
114
$28 $43
A trio of travel-size essentials for great style wherever you go
JVN Treatment Complete Instant Recovery Serum Complete Instant Recovery Serum | Hair Heat Protectant Serum sulfate-free silicone-free sustainable

Complete

Instant Recovery Serum
Repairing and protecting style primer
4.7
Rated 4.7 out of 5 stars
1,362
$32
Repairing and protecting style primer
Complete Air Dry Cream Jumbo

Complete

Air Dry Cream Jumbo
Frizz fighting texture enhancer jumbo size
4.3
Rated 4.3 out of 5 stars
4,796
$49
Frizz fighting texture enhancer jumbo size
JVN Treatment Complete Pre-Wash Scalp Oil JVN Pre-Wash Scalp Oil | Rosemary-Infused Scalp Treatment sulfate-free silicone-free sustainable. Complete Pre-Wash Scalp Oil on a pink background with 1% For The Planet Member logo.

Complete

Pre-Wash Scalp Oil
Rosemary-infused scalp and hair strengthening treatment oil
4.8
Rated 4.8 out of 5 stars
114
$32
Rosemary-infused scalp and hair strengthening treatment oil
JVN Shampoo NEW Nurture Hydrating Shampoo Nurture Hydrating Shampoo | Moisturizing Shampoo | JVN sulfate-free silicone-free sustainable

Nurture

Hydrating Shampoo
Instantly moisturizing & deeply nourishing shampoo for dry hair
4.0
Rated 4.0 out of 5 stars
553
$24
Instantly moisturizing & deeply nourishing shampoo for dry hair
Air Dry Cream Scent-sational Trio
travel size
Air Dry Cream Scent-sational Trio
Our #1 best seller in new limited edition scents
4.8
Rated 4.8 out of 5 stars
182
$34 $45
Our #1 best seller in new limited edition scents
JVN skincare products including a bottle, jar, and tube on a beige background with a discount label.
Quick & Easy Bestsellers Set
Soothe, prime & fight frizz for effortless style
4.4
Rated 4.4 out of 5 stars
5,999
$78 $92
Soothe, prime & fight frizz for effortless style
Complete Leave-In Conditioning Mist

Complete

Leave-In Conditioning Mist
Lightweight detangler and leave-in conditioner
4.6
Rated 4.6 out of 5 stars
995
$24
Lightweight detangler and leave-in conditioner
SHOP BEST SELLERS

INSTANT STYLE TO-GO

Three styling essentials to look great 
wherever you go.

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Jonathan Van Ness surrounded with other hair models against a green background
Jonathan Van Ness surrounded with other hair models against a green background

DISCOVER YOUR PERFECT HAIR ROUTINE

Get personalized haircare recommendations when you take our 2 minute, expert stylist-crafted hair quiz.

TAKE THE QUIZ
SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE
Set of JVN shampoo and conditioner bottles on a tiled wall background
Set of JVN hair care products on a tiled wall background

SHAMPOOS & CONDITIONERS

Silicone-free formulations for all hair types

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White tube of JVN Air Dry Cream with red holiday gift bow on plaid background
White tube of JVN Air Dry Cream with red gift bow on plaid pink and green background.

TREATMENTS & STYLERS

Create effortless style and healthier hair

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THE WORD IS OUT ABOUT JVN

"This super lightweight styling cream made me believe that salon-quality at-home blowouts are possible.”

"This product has made it possible for me to just wash my hair, rub some of this cream through my ends, and go about my day, when I used to spend hours styling."

[This] doesn’t weigh hair down, but most importantly it lives up to its claims. When I prep my hair with it and blow it out, my hair stays smooth and soft until my next wash day."

“If you constantly wake up with dryness, breakage, and pesky tangles, this revitalizing mist from the hair guru himself will nourish your hair in seconds."

"This scalp oil is hydrating but washes out easily. Not only does it help detox the scalp, but the strengthening ingredients reduce breakage in compromised strands.”

Jonathan Van Ness and other hair models smiling with great hair styles against a sky background
Jonathan Van Ness and other hair models smiling with great hair styles against a sky background

CREATED BY HAIR STYLIST, JVN

Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.

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