Save up to 36% with new holiday gift sets
TIS THE SEASON OF GIVING
WE LOVE THE HAIR YOU HAVE
Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless
Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless
Best Sellers
Your healthiest, frizz-free hair — instantly & over time
Effortless Curls & Waves Set
. Final price:
$86
. Original price:
$108
All the essentials for frizz-free waves and curls
Editor's Pick
Embody
Volumizing Shampoo
Thickening and gently clarifying shampoo for thin or fine hair
New
Perfèct
The Essential Dry Shampoo
Instant oil absorbing and scalp refreshing dry shampoo
Complete
Leave-In Conditioning Mist
Lightweight detangler and leave-in conditioner
New & Improved
Complete
Pre-Wash Scalp Oil
Rosemary-infused scalp and hair strengthening treatment oil
Nurture
Hydrating Shampoo
Instantly moisturizing & deeply nourishing shampoo for dry hair
Nurture
Hydrating Conditioner
Instantly moisturizing & deeply nourishing conditioner for dry hair
ALLURE BEST OF BEAUTY WINNER
Rapid Repair Bond Gloss is 2025's Best Clear Hair Gloss for offering up shiny hair & deep bond repair in just 60 seconds
DISCOVER YOUR PERFECT HAIR ROUTINE
Get personalized haircare recommendations when you take our 2 minute, expert stylist-crafted hair quiz.
SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE
THE WORD IS OUT ABOUT JVN
CREATED BY HAIR STYLIST, JVN
Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.
