Skip to content Click to view our Accessibility Statement or contact us with accessibility related questions

We’ve personalized our website for you

You’ll now see this purple badge on the products that are perfect for your hair type:
Perf
for
you
Product image of the Nurture Hydrating Shampoo on pink background.
Before and After model photo with mid-length coily hair using JVN Hair Nurture Hydrating Shampoo.
Nurture Hydrating Shampoo
Video of founder of JVN Hair, Jonathan Van Ness explaining how to use the Nurture Collection. play-button
Clinical claims regarding the Nurture Collection features a hydrating shampoo and conditioner. 100% agree hair is softer, smoother, and more hydrated, frizz reduced by 56%, and 100% agree hair feels nourished. *In a controlled study vs a non-conditioning shampoo after one use. **Based on a 21 day consumer study of 30 subjects. 4x weekly use.
Nurture Hydrating Shampoo
Nurture Hydrating Shampoo
Image explaining Hemisqualene 101. Hemisqualene improves hair health instantly and over time, is superior to silicone, reduces damage and prevents breakage and color fade, moisturtizes without build-up and smooths frizz, and clean and planet positive.
Product image of the Nurture Hydrating Shampoo on pink background.
Before and After model photo with mid-length coily hair using JVN Hair Nurture Hydrating Shampoo.
Nurture Hydrating Shampoo
Clinical claims regarding the Nurture Collection features a hydrating shampoo and conditioner. 100% agree hair is softer, smoother, and more hydrated, frizz reduced by 56%, and 100% agree hair feels nourished. *In a controlled study vs a non-conditioning shampoo after one use. **Based on a 21 day consumer study of 30 subjects. 4x weekly use.
Nurture Hydrating Shampoo
Nurture Hydrating Shampoo
Image explaining Hemisqualene 101. Hemisqualene improves hair health instantly and over time, is superior to silicone, reduces damage and prevents breakage and color fade, moisturtizes without build-up and smooths frizz, and clean and planet positive.
Perf for:

Nurture

Hydrating Shampoo

Adds moisture while cleansing

10 FL OZ/ 295 ML

418 reviews
Product image of the Nurture Hydrating Shampoo on pink background.
Nurture Hydrating Shampoo
Adds moisture while cleansing

10 FL OZ/ 295 ML

Regular price
Sale price
Regular price
SOLD OUT
Unit price
per 
Shipping calculated at checkout.

Free US Shipping | 30 day returns

This moisturizing shampoo gently cleanses without stripping the hair of its essential moisture. The thick, slightly pearlescent gel richly lathers, and rinses clean without over drying, all while minimizing frizz, adding shine and smoothing strands from root to tip. Gentle enough for daily use on all hair types, including color-treated.

SUITABLE FOR: All hair types. Especially good for frizzy hair, dry hair, medium to coarse hair

SCENT: Lemon and black currant playfully contrasts with a smooth blend of white orchid, sandalwood and vanilla.


ALL OF OUR PRODUCTS ARE

  • MADE WITH CLEAN HEMISQUALANE
  • SILICONE-FREE
  • SULFATE FREE
  • COLOR-SAFE
  • VEGAN
  • CRUELTY-FREE

• Reduces frizz by 56%*

• 100% agree hair is softer, smoother and more hydrated**

• 100% agree hair feels nourished**

*In a controlled study vs a non conditioning shampoo, after one use
**Based on a 21 day consumer study of 39 subjects, 4x weekly use

HEMISQUALANE

Improves hair health and strength instantly and over time. Smoothes, strengthens, protects color and reduces damage.


Aloe Leaf Juice

Helps to hydrate hair


Panthenol

Helps fortify hair to restore shine and luster.


View the Full Ingredient List

Infinitely recyclable aluminum bottle, Post-consumer-recycled pump.

Secondary packaging is FSC certified with soy-based ink.

LEARN MORE

INGREDIENTS LIST

Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Hydrogenated Farnesene*, Glycerin, Panthenol, Pyrus Malus (Apple) Fruit Extract, Glyceryl Oleate, Tristearyl Citrate, Sorbitan Oleate Decylglucoside Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Levulinate, Sodium Chloride, Potassium Sorbate, Benzyl Alcohol, Citric Acid, Fragrance/Parfum**;

*Sugarcane Derived Hemisqualane
**Fragrance/Parfum: Ethyl 2-Methyl Butyrate, Citrus Limon (Lemon) Peel Oil, Benzyl Alcohol, Linalool, Ethyl Hydroxypyrone, Citral, Heliotropine, Geranyl Acetate, Neryl Acetate, Vanillin, Coumarin, Ebanol, Ethyl Trimethylcyclopentene Butenol, Pogostemon Cablin Oil, Acetyl Hexamethyl Tetralin, Dipropylene Glycol

OOPS, UNSUCCESSFUL

We love this product for you, a lot of others are trying to buy it too.

SOMETHING'S, WRONG

Sorry, about that, our wires must have gotten crossed somewhere.

REAL RESULTS

Nurture Hydrating Shampoo

Nurture

BEAUTIFULLY CARED-FOR BLONDE

"I seriously love this line of hair care products! Because I bleach my hair, I usually need to use so many leave-in products to smooth out the damage and I'm amazed that just by using JVN's Nurture Shampoo and Conditioner I get the same frizz-free results!"

JVN’S TIPS & TRICKS

NOURISH START TO FINISH

Pair the Nurture line in the shower with Complete Instant Recovery Serum post-wash for nourished, repaired, shiny hair in a flash.

HELLO, HEMISQUALANE. SO LONG, SILICONE.

All formulas feature patented sugarcane-derived hemisqualane

Improves hair health instantly and over time

Doesn't dry out hair like traditional silicones

Sugarcane-derived

Leaves no buildup

Protects from color fading

Not sure what’s right for your hair type?

TAKE THE QUIZ

TELL US YOUR THOUGHTS AND LEAVE A REVIEW

WRITE A REVIEW
Product image of the Nurture Hydrating Shampoo on pink background.
Nurture Hydrating Shampoo
Adds moisture while cleansing

10 FL OZ/ 295 ML