BUILD YOUR ROUTINE

Save on your essentials by creating your own personalized hair set

WE LOVE THE HAIR YOU HAVE

Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless

1 STEP TO HEALTHIER HAIR

Soothe your scalp & reduce breakage by 93% with Pre-Wash Scalp Oil

TAKE THE HAIR QUIZ

Get personalized hair routine recommendations in 2 minutes

SILICONE FREE
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SULFATE FREE
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COLOR SAFE
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VEGAN
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CRUELTY FREE
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SILICONE FREE
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SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·
SILICONE FREE
·
SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·
SILICONE FREE
·
SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·
SILICONE FREE
·
SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·
SILICONE FREE
·
SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·
SILICONE FREE
·
SULFATE FREE
·
COLOR SAFE
·
VEGAN
·
CRUELTY FREE
·

CREATED BY HAIR STYLIST, JVN

Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.