20% OFF SITEWIDE

Save on every essential for great hair days

WE LOVE THE HAIR YOU HAVE

Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless

Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless

YOUR WINTER HAIR BESTIE

Reduce frizz up to 97% and control it up to 24 hours for smooth style all season with Air Dry Cream.

DISCOVER YOUR PERFECT HAIR ROUTINE

Get personalized haircare recommendations when you take our 2 minute, expert stylist-crafted hair quiz.

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

CREATED BY HAIR STYLIST, JVN

Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.