JVN Shampoo NEW Nurture Hydrating Shampoo Nurture Hydrating Shampoo | Moisturizing Shampoo | JVN sulfate-free silicone-free sustainable

Nurture

Hydrating Shampoo

Name: Nurture Hydrating Shampoo
Brand: JVN
SKU: 3002205
Price: 24.0 USD
Availability: InStock

Instantly moisturizing & deeply nourishing shampoo for dry hair

10 FL OZ / 295 ML

4.0

Rated 4.0 out of 5 stars

537

Free Air Dry Cream Gift & Tube Key when you spend $65+

Free Shipping on $50+ & Free 30-Day Returns

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Start to Finish Bestsellers Set

All the essentials for frizz-free waves and curls

Details

Instantly smooth frizz, add shine and moisturize dry hair with a silicone-free shampoo that hydrates without build-up or weight. Lab proven to provide decadent hydration resulting in silkier strands, thanks to sparkling Aloe Leaf Juice and fortifying Amino Acids, your hair will look and feel luxuriantly soft and healthy after every rinse. Perfect for everyone, especially those concerned with dry hair, dull hair and frizz.

BENEFITS:
• Instantly hydrates & locks moisture in
• Leaves hair more manageable & easier to comb
• Deeply hydrates without weighing hair down
• Smooths, softens and reduces frizz

AWARDS:
• 2025 Wardrobe Icons Best Nourishing Shampoo

HAIR CONCERNS: Dry hair, frizz, dullness

SCENT: An accord of amber woods and musk brings luminous warmth to a blend of balmy summer flowers, rounded by touches of crisp apple and violet leaf

Sustainability Promise

MADE WITH HEMISQUALANE

SILICONE-FREE

SULFATE-FREE

COLOR-SAFE

CRUELTY-FREE

VEGAN

How To Use

Apply to wet hair and gently massage into scalp with the pads of your fingers, adding more if needed to make sure your entire scalp gets all lathered up. Rinse. Slay.

Clinical Results

Instantly hydrates & retains moisture for up to 72 hours after one use*
3x easier to comb after one use*
97% saw softer & smoother hair with less frizz**
100% felt their hair was hydrated without being weighed down**

*When used as a system In a controlled hair swatch study, after one use
**Based on a 21-day consumer study of 35 subjects used daily

Clean Ingredients

Aloe Leaf Juice

Helps to richly hydrate your hair & scalp

Panthenol

Vitamin B5, helps fortify hair to restore shine & luster

Camellia Seed Oil

A rich source of antioxidants & essential fatty acids that help provide moisture & shine

Hemisqualane

Improves hair health & strength instantly & over time. Silicone alternative.

Build Your Routine and save up to 25%

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REAL RESULTS

SO SOFT AND TOUCHABLE

"I have thick, porous, asian hair that easily gets frizzy. My favorite way to use Complete Air Dry Cream is to put a large pea size amount in my damp air and then french braid it. It acts like a mousse or gel, but when I let it out it's SO soft and touchable, not sticky or hard at all."

NATURALLY GORGEOUS

"The air dry cream smoothed out my curls so nicely that I might start wearing my hair natural again! I got so many compliments from my husband on how good my hair smelled and I love that these products are vegan.”

Real Results

JVN’S TIPS & TRICKS

Frequently Asked Questions

Is Nurture Hydrating Shampoo good for dry hair?

Yes! This formula instantly hydrates hair up to72 hours, leaving it 3x easier to comb, softer, smoother and shinier thanks to a richly hydrating formula that won’t weigh hair down.

Can I use Nurture Hydrating Shampoo if I have fine hair?

This shampoo works perfectly for fine, thin hair – leaving it feeling weightless while increasing moisture retention and hydration.

Can I use Nurture Hydrating Shampoo if I have color-treated hair?

Yes! Nurture Hydrating Shampoo is sulfate-free, silicone-free, and color-safe.

Will Nurture Hydrating Shampoo weigh my hair down?

Formulated with Hemisqualane, our sustainable silicone-alternative sourced from bio-fermented sugarcane, lightweight Nurture Hydrating Shampoo is designed to leave hair soft and moisturized without heaviness or buildup.

Does Nurture Hydrating Shampoo have a scent?

Nurture Hydrating Shampoo has a light and fresh aroma of amber woods and musk with a blend of balmy summer flowers, violet leaf and touches of crisp apple.

What is the difference between Nurture Hydrating Shampoo and Embody Volumizing Shampoo?

Nurture Hydrating Shampoo offers up to72 hours of hydration and leaves hair 3x easier to comb after one use, leaving dry or brittle hair softer and more manageable instantly.Embody Volumizing Shampoo helps to boost volume and fullness for fine hair, with 93% of users agreeing it left their hair feeling thicker and they noticed less hair fall.

What is the difference between Nurture Hydrating Shampoo and Revive Repairing Shampoo?

Nurture Hydrating Shampoo delivers weightless moisture that targets concerns like dry hair, brittleness and frizz. Revive Repairing Shampoo offers added strength and color maintenance for color treated, chemically treated, and damaged hair.

Can I use Nurture Hydrating Shampoo daily?

Yes! Our lightweight, sulfate-free and moisturizing formula can be used every wash day.

How soon after using Nurture Hydrating Shampoo will I see results?

Nurture Hydrating Shampoo offers72 hours of hair hydration, leaving hair 3x easier to comb, after a single use. 97% of users also reported seeing softer, smoother hair with less frizz while 100% felt their hair was hydrated without being weighed down after 21 days of use.

What is the difference between Nurture Hydrating Shampoo and other hydrating shampoos?

Nurture Hydrating Shampoo is sulfate-free and silicone-free – formulated instead with Hemisqualane, a sustainable silicone alternative sourced from bio-fermented sugarcane, to offer added shine and slip without buildup or weight.

How do I use Nurture Hydrating Shampoo?

Wet your hair in the shower, then dispense a few pumps of Nurture Hydrating Shampoo into your hand. Next, gently massage into your scalp, allowing the lather to gently run down your mid-lengths and ends. Finally, rinse thoroughly.

What are the key ingredients in Nurture Hydrating Shampoo?

Nurture Hydrating Shampoo is formulated with Hemisqualane, a sustainable silicone-alternative sourced from bio-fermented sugarcane that improves hair health and strength instantly over time. It also contains Aloe Leaf Juice for rich hair and scalp hydration, Camellia Seed Oil for moisture and shine and Panthenol which helps fortify hair to restore shine and luster.

meet Hemisqualane

Your best hair -
no frizz, no silicones

All formulas feature patented sugarcane-derived hemisqualane

Gives hair instant moisture, unlike drying silicones
Improves hair health instantly and over time
Leaves no buildup

SILICONE FREE

SULFATE FREE

COLOR SAFE

VEGAN

CRUELTY FREE

4.0

Rated 4.0 out of 5 stars

Based on 537 reviews

71%would recommend these products

Total 5 star reviews: 334 Total 4 star reviews: 48 Total 3 star reviews: 47 Total 2 star reviews: 41 Total 1 star reviews: 67

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Customers Talked About

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537 reviews

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FF
Fernanda F.
Verified Buyer
Hair Texture Fine/Thin
Hair Type Curly
Chemical Treatments None
Scalp Condition Normal
3 minutes ago
Hair Texture Fine/Thin
Hair Type Curly
Chemical Treatments None
Scalp Condition Normal
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
Great shampoo
I have been using this product for 4 years. My hair has been better than ever. Thank you 🙏
Was this helpful?
MB
Mariah B.
Verified Buyer
Chemical Treatments None
5 days ago
Chemical Treatments None
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
Life
My hair was so dry, dull and staticy. After one wash it was soft and floofy again. Shining!
Was this helpful?
LB
Lois B.
Verified Buyer
1 month ago
Reviewing
Nurture Hydrating Shampoo Travel
Rated 5 out of 5 stars
Nurture Shampoo
Works well with my fine hair. Don’t feel it us drying my scalp
Was this helpful?
CB
Christina B.
Verified Buyer
1 month ago
Reviewing
Nurture Hydrating Shampoo Travel
Rated 5 out of 5 stars
Clean produxt
Hair feels so clean and smells good after use!
Was this helpful?
CY
Catherine Y.
Verified Buyer
Hair Texture Coarse/Thick
Hair Type Curly
Chemical Treatments None
Scalp Condition Dry
1 month ago
Hair Texture Coarse/Thick
Hair Type Curly
Chemical Treatments None
Scalp Condition Dry
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
My White hair is so happy
I've been using the Nurture Hydrating Shampoo and conditioner for about three years now...since I decided to embrace my Grey sparkle and curls. My Grey's are now all white...or natural platinum...and my curls are hydrated, shiny, and so full of volume. Very happy hair on this customer.
Was this helpful?
BE
Barbara E.
Verified Buyer
Hair Texture Fine/Thin
Hair Type Curly
Chemical Treatments Color
Scalp Condition Dry
2 months ago
Hair Texture Fine/Thin
Hair Type Curly
Chemical Treatments Color
Scalp Condition Dry
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
I Love It
You only need to use a little and it soaps up well. Then it rinses out very well and leaves my hair shiny and clean.
Was this helpful?
M
M
Verified Reviewer
Hair Texture Fine/Thin
Hair Type Wavy
Chemical Treatments Bleached/Highlights
Scalp Condition Normal
2 months ago
Hair Texture Fine/Thin
Hair Type Wavy
Chemical Treatments Bleached/Highlights
Scalp Condition Normal
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
works great and smells great!
This shampoo and conditioner has been the only thing saving my bleached wavy hair this winter. I miss the original smell sure but this one isn't bad by any means.
Was this helpful?
LF
LaDonna F.
Verified Buyer
Hair Texture Coarse/Thick
Hair Type Wavy
Chemical Treatments Color
Scalp Condition Normal
2 months ago
Hair Texture Coarse/Thick
Hair Type Wavy
Chemical Treatments Color
Scalp Condition Normal
Reviewing
Nurture Hydrating Shampoo
Rated 5 out of 5 stars
Great smell
Love this shampoo, perfect amount of lather and the smell is so fresh and clean.
Was this helpful?

Hydrating Shampoo

Details

Sustainability Promise

How To Use

Clinical Results

Clean Ingredients

REAL RESULTS

Real Results

JVN’S TIPS & TRICKS

Frequently Asked Questions

Your best hair -
no frizz, no silicones

All formulas feature patented sugarcane-derived hemisqualane

MORE JVN FOR YOU

Not sure what’s right for your hair type?

COME AS YOU ARE

HELP

SHOP

DISCOVER JVN

Hydrating Shampoo

Purchase options

Details

Sustainability Promise

How To Use

Clinical Results

Clean Ingredients

REAL RESULTS

Real Results

JVN’S TIPS & TRICKS

Frequently Asked Questions

Your best hair -no frizz, no silicones

All formulas feature patented sugarcane-derived hemisqualane

MORE JVN FOR YOU

Not sure what’s right for your hair type?

COME AS YOU ARE

HELP

SHOP

DISCOVER JVN

Your best hair -
no frizz, no silicones