Skip to content Click to view our Accessibility Statement or contact us with accessibility related questions
JVN
NEW

New! Nurture Intense Hydration Mask

New! Nurture
Intense Hydration Mask

72 Hours of Frizz Control
in Just 3 Minutes

Experience instant, lasting moisture and frizz control in minutes* for your softest, smoothest hair. Featuring a first-of-its-kind Triple Hydration System powered by clean & vegan Keratris, dry hair and split ends will live Hydrated Ever After.

Experience instant, lasting moisture in minutes* for your softest, smoothest hair ever. Featuring a first-of-its-kind, Keratris powered Triple Hydration System, your hair will live Hydrated Ever After.

Instantly hydrates, retains moisture & controls frizz for up to 72 hours after one use*

JVN
*In a controlled study using bleached hair swatches
JVN
Image Image

why your hair will love it

icon

Instantly hydrated for up to 72 hours

Long Lasting Hydration

Instantly hydrates & retains moisture for up to 72 hours

icon

Leaves hair 15x easier to comb for softer feeling strands & shine

Detangles

Leaves hair 15x easier to comb

icon

Improves the appearance of split ends & smooths frizz

Softens & Smooths

Smooths frizz & nourishes split ends for sleeker strands

What is Keratris?

Our innovative vegan alternative to hydrolyzed keratin

JVN prides itself on using truly effective, sustainable ingredients that are formulated for all hair types.

How Keratris Works

Boosts hydration and shine while reducing frizz by nourishing the cuticle layer

JVN JVN
UPCYCLED ORANGES
Image

Keratris

An orange-derived vegan keratin alternative that hydrates, reduces frizz & increases shine.

Image

Hemisqualane

Helps improve hair health & strength instantly & over time.

Image

Amino acids

Smooths hair cuticle for a silkier feel & reduces the look of split ends.

JVN

“This formula instantly improves hair health while restoring strength, moisture, and vitality to all hair types. For anyone who wants stronger and smoother hair, this is for you!”

- JONATHAN VAN NESS, Celebrity Hairstylist and Founder of JVN HAIR

YOU MAY ALSO LIKE
YOU MAY ALSO LIKE

HOW DO YOU USE IT?

HOW DO YOU USE IT?

Step 1

Gently wash with JVN Shampoo. Rinse.

Step 2

Apply to mid lengths & ends in place of conditioner 1x per week.

Step 3

Leave on for 3-5 minutes before rinsing thoroughly. Obsess over your softer, smoother strands.

15x easier to comb after one use*

JVN
*In a controlled hair swatch study, after one use
JVN

100% said hair felt more nourished and hydrated**

JVN
**Based on a 21-day consumer study of 35 subjects used once per week
JVN

97% saw a reduction in the appearance of split ends**

JVN
**Based on a 21-day consumer study of 35 subjects used once per week
JVN

FAQs

Nurture Intense Hydration Mask

Can I use this on fine hair?+ -

What’s in the triple hydration system?+ -

What is Keratris?+ -

How often should I use Nurture Intense Hydration Mask?+ -

WHAT WE’RE ABOUT

Created by celebrity hairstylist Jonathan Van Ness this is haircare made for everyone. Made with science-backed Hemisqualane, JVN gives you your best hair with no frizz and no silicones.

About Jvn

all of our products are

MADE WITH HEMISQUALANE

Silicone- free

Sulfate-free

Color- safe

vegan

Cruelty-Free

OOPS, UNSUCCESSFUL

We love this product for you, a lot of others are trying to buy it too.

SOMETHING'S, WRONG

Sorry, about that, our wires must have gotten crossed somewhere.

Instantly moisturizing & deeply nourishing shampoo for dry hair" data-price="2400" data-compare-at-price="" data-size="10 FL OZ / 295 ML" data-featured-image="//jvnhair.com/cdn/shop/files/jvn-shampoo-nurture-hydrating-shampoo-moisturizing-shampoo-jvn-new-nurture-hydrating-shampoo-33529593987261.jpg?v=1689382228" data-handle="nurture-hydrating-shampoo" data-bundle-products-lenght="" data-tags= "bestsellercoarse haircolor safecolor-treated hairdamaged hairdiscount eligibledry hairfrizzy hairhide_resultshide_tipsNew & Improvedparaben freesilicone freesmoothingsulfate freevegan" data-url="/products/nurture-hydrating-shampoo" >
Instantly moisturizing & deeply nourishing conditioner for dry hair" data-price="2400" data-compare-at-price="" data-size="10 FL OZ/ 295 ML" data-featured-image="//jvnhair.com/cdn/shop/files/jvn-conditioner-nurture-hydrating-conditioner-moisturizing-conditioner-jvn-new-nurture-hydrating-conditioner-33529594183869.jpg?v=1689382230" data-handle="nurture-hydrating-conditioner" data-bundle-products-lenght="" data-tags= "bestsellercoarse haircoily haircolor-treated haircurly hairdamaged hairdiscount eligibledry hairfine hairfrizzy hairhide_resultshide_tipsparaben freesilicone freesulfate freethinning hairveganwavy hair" data-url="/products/nurture-hydrating-conditioner" >
Ultimate deep hydrating treatment for smooth, silky, nourished hair" data-price="1600" data-compare-at-price="" data-size="2.5 FL OZ / 75 ML" data-featured-image="//jvnhair.com/cdn/shop/files/jvn-hair-nurture-intense-repair-mask-travel-34181063246013.jpg?v=1707323358" data-handle="nurture-intense-repair-mask-travel-size-75ml-2-5-fl-oz" data-bundle-products-lenght="" data-tags= "coarse haircolor safediscount eligibledry hairfine hairgift guideleave in conditionerolaplexparaben freesilicone freesulfate freetravel sizetravel-accessoriesvegan" data-url="/products/nurture-intense-repair-mask-travel-size-75ml-2-5-fl-oz" >