Nurture

Hydrating Shampoo

Instantly moisturizing & deeply nourishing shampoo for dry hair

10 FL OZ / 295 ML

4.0
Rated 4.0 out of 5 stars
546

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JVN Shampoo NEW Nurture Hydrating Shampoo Nurture Hydrating Shampoo | Moisturizing Shampoo | JVN sulfate-free silicone-free sustainable
Nurture Hydrating Shampoo
Instantly moisturizing & deeply nourishing shampoo for dry hair

10 FL OZ / 295 ML

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Frequently Asked Questions

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

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4.0
Rated 4.0 out of 5 stars
Based on 546 reviews
71%would recommend these products
Total 5 star reviews: 342 Total 4 star reviews: 49 Total 3 star reviews: 47 Total 2 star reviews: 41 Total 1 star reviews: 67
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Customers Talked About
546 reviews
  • BS
    Beth S.
    Verified Buyer
    Hair Texture Coarse/Thick
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    5 minutes ago
    Hair Texture Coarse/Thick
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    Nurtured!

    Thanks Jonathan & Co! My coarse thick hair feels softer and is less wild. The scent of Nurture Shampoo is sublime. A great product and the order response and turnaround was quicker than expected. Keep up the great work! 💖

  • CH
    Calliope H.
    Verified Buyer
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    2 weeks ago
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo
    Rated 4 out of 5 stars
    Long-Time User But The Pump...

    I have been using this for about 2 years to help with dry hair situation. It's better than some others I've tried so I am sticking with it although it's not quite as moisturizing as I need -- especially in winter. I'm going to try the conditioning mist to see if that helps between shampoos. Also, the pump is tricky & the most recent bottle I got just never worked -- no matter how hard I tried. Ended up using the pump from an almost finished bottle. For reference the code on the bottom of the bottle is: 10040566

  • KW
    Kelsey W.
    Verified Buyer
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    1 month ago
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    Hydrated luscious hair!

    This works miracles! Dry to hydrated in one wash.

  • RR
    Rebecca R.
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Curly
    Chemical Treatments None
    Scalp Condition Normal
    1 month ago
    Hair Texture Fine/Thin
    Hair Type Curly
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo Travel
    Rated 5 out of 5 stars
    Added bounce

    I bought the travel size to see if I would like it since I've been accumulating a collection of products purchased, used once, and never to be used again. That won't happen with this shampoo. I don't shampoo often, but this product holds moisture and adds bounce to my curls. I'll be ordering a larger size.

  • L
    Lydia
    Verified Buyer
    Hair Texture Coarse/Thick
    Hair Type Curly
    Chemical Treatments None
    Scalp Condition Normal
    1 month ago
    Hair Texture Coarse/Thick
    Hair Type Curly
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    My Curls Love This

    This product all on its own has helped my curls be simultaneously tighter and softer

  • LM
    LYN M.
    Verified Buyer
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    1 month ago
    Hair Texture Medium
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    WOW!! Colour changing.

    I love this stuff. I started using JVN Nurture Shampoo when I was beginning to go grey, and my friend kept asking if I had coloured my hair. At first, I didn’t think much of it, but then I started paying attention. When I went away and used only the hotel shampoo, there was no doubt — my hair looked greyer.

    Another friend, who met me well after I started using JVN Nurture Shampoo, doesn’t even think my hair is really grey.

    Plus, my hair is soft and manageable. What more can you ask for?

  • S
    Sophia
    Verified Reviewer
    Hair Texture Fine/Thin
    Hair Type Straight
    Chemical Treatments None
    Scalp Condition Oily
    2 months ago
    Hair Texture Fine/Thin
    Hair Type Straight
    Chemical Treatments None
    Scalp Condition Oily
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    A must have for dry dull hair!

    I have always struggled with oily scalp and dry ends - after just a few uses I started to see results from this product. My hair feels lighter and instantly hydrated, my scalp feels clean, and I have also noticed a significant decrease in my scalp oils buildup. The scent is light, and not overpowering, which I appreciate.

    If you are looking for a sign to purchase - let this be it!

  • A
    amy
    2 months ago
    Reviewing
    Nurture Hydrating Shampoo
    Rated 5 out of 5 stars
    5 Stars

    Came very quickly. Easy to order. No plastic