Nurture

Intense Hydration Mask

Ultimate deep hydrating treatment for smooth, silky, nourished hair

8 FL OZ / 236 ML

4.8
Rated 4.8 out of 5 stars
461

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JVN’S TIPS & TRICKS

MOISTURE IN MINUTES

All hair types from 1A to 4C - Nurture Intense Hydration Mask is for you. Start at your ends, where your hair has been through the most, then apply up past your mid-lengths for a weekly boost of nourishing moisture.

Frequently Asked Questions

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

Not sure what’s right for your hair type?

4.8
Rated 4.8 out of 5 stars
Based on 461 reviews
96%would recommend this product
Total 5 star reviews: 411 Total 4 star reviews: 32 Total 3 star reviews: 6 Total 2 star reviews: 6 Total 1 star reviews: 6
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Customers Talked About
461 reviews
  • JB
    Joanna B. G.
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Curly
    Chemical Treatments Color, Straightened/Permed, Bleached/Highlights
    Scalp Condition Normal
    23 seconds ago
    Hair Texture Fine/Thin
    Hair Type Curly
    Chemical Treatments Color, Straightened/Permed, Bleached/Highlights
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Restores lie to my hair

    I love using this product once to twice a week. I blow dry my hair a lot and use a curling iron. It really puts locks the moisture back in your hair. The smell is great as well!

  • KW
    Kerry W.
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    2 weeks ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Perfect moisture without weight

    Great weekly mask. I've tried many others and I keep coming back to this one very hydrating very healing. But no weight on my fine hair. Smell is very very light

  • CA
    Cynthia A. J.
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    2 weeks ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments None
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Works amazing!

    This mask really improves the condition of my fine, dry hair. I was so happy to see it restocked.

  • L
    Lisa
    Verified Buyer
    Hair Texture Medium
    Hair Type Wavy
    Scalp Condition Normal
    2 months ago
    Hair Texture Medium
    Hair Type Wavy
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Hydration Hero for Winter Hair

    One of my favorite JVN products. A little goes a long way and my hair looks and feels more hydrated especially during these winter months without weighing my hair down.

  • K
    Kirstan
    4 months ago
    Rated 5 out of 5 stars
    Favorite hair mask!!

    This is the best conditioning mask I’ve ever used!! Not only does it work fantastic I love that it only requires a short amount of time (like 3 minutes) to sit on the hair in the shower. It truly has worked wonders for my hair! Makes it so soft and pretty!! I keep it in rotation constantly.

  • A
    Andy
    Verified Buyer
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Flaky, Itchy, Scalp Buildup
    6 months ago
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Flaky, Itchy, Scalp Buildup
    Rated 5 out of 5 stars
    Finally have soft curls!

    I must have for very curly hair. My hair never got enough moisture until I used this routinely.

  • TS
    Tito S.
    Verified Buyer
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Normal
    6 months ago
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Normal
    Rated 1 out of 5 stars
    Not the best

    As a fan of many other JVN products (bond gloss, mousse, air dry cream, blowout milk), I was excited to try this product; however, I do believe it’s been overhyped. It didn’t seem to provide much hydration/ slippage as expected (and I left it in for 15-20 minutes). As much as celebrity line’s go, I prefer the Cécred Moisturizing Deep Conditioner—not only does it provide more hydrating conditioning, but it also smells 100000x better. Additionally, with the ingredients available on the market, spend your money on another product!

  • C
    cryoung6
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    6 months ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Very effective in adding moisture

    When I decided to go gray, my hairstylist stripped the color out of my hair and it was impossibly dry and frizzy. After one mask treatment it was soft and has remained hydrated through several washings.