Nurture

Intense Hydration Mask

Ultimate deep hydrating treatment for smooth, silky, nourished hair

8 FL OZ / 236 ML

4.8
Rated 4.8 out of 5 stars
457

Purchase options

Free Vegan Satin Pillowcase when you spend $65+

Free Shipping on $50+ & Free 30-Day Returns

JVN’S TIPS & TRICKS

MOISTURE IN MINUTES

All hair types from 1A to 4C - Nurture Intense Hydration Mask is for you. Start at your ends, where your hair has been through the most, then apply up past your mid-lengths for a weekly boost of nourishing moisture.

Frequently Asked Questions

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

Not sure what’s right for your hair type?

4.8
Rated 4.8 out of 5 stars
Based on 457 reviews
96%would recommend this product
Total 5 star reviews: 407 Total 4 star reviews: 32 Total 3 star reviews: 6 Total 2 star reviews: 6 Total 1 star reviews: 6
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Customers Talked About
457 reviews
  • K
    Kirstan
    2 months ago
    Rated 5 out of 5 stars
    Favorite hair mask!!

    This is the best conditioning mask I’ve ever used!! Not only does it work fantastic I love that it only requires a short amount of time (like 3 minutes) to sit on the hair in the shower. It truly has worked wonders for my hair! Makes it so soft and pretty!! I keep it in rotation constantly.

  • A
    Andy
    Verified Buyer
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Flaky, Itchy, Scalp Buildup
    3 months ago
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Flaky, Itchy, Scalp Buildup
    Rated 5 out of 5 stars
    Finally have soft curls!

    I must have for very curly hair. My hair never got enough moisture until I used this routinely.

  • TS
    Tito S.
    Verified Buyer
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Normal
    4 months ago
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Normal
    Rated 1 out of 5 stars
    Not the best

    As a fan of many other JVN products (bond gloss, mousse, air dry cream, blowout milk), I was excited to try this product; however, I do believe it’s been overhyped. It didn’t seem to provide much hydration/ slippage as expected (and I left it in for 15-20 minutes). As much as celebrity line’s go, I prefer the Cécred Moisturizing Deep Conditioner—not only does it provide more hydrating conditioning, but it also smells 100000x better. Additionally, with the ingredients available on the market, spend your money on another product!

  • C
    cryoung6
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    4 months ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Chemical Treatments Bleached/Highlights
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Very effective in adding moisture

    When I decided to go gray, my hairstylist stripped the color out of my hair and it was impossibly dry and frizzy. After one mask treatment it was soft and has remained hydrated through several washings.

  • H
    Hlewis
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Scalp Condition Normal
    5 months ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Holy wow!

    This once a week is magic. Leave my hair feeling so strong and soft. When i thought i loved the moisture conditioner the best I actually love the mask even more! A must have for fine damaged end hair.

  • H
    Hailey
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Straight
    Chemical Treatments Bleached/Highlights
    Scalp Condition Oily
    6 months ago
    Hair Texture Fine/Thin
    Hair Type Straight
    Chemical Treatments Bleached/Highlights
    Scalp Condition Oily
    Rated 5 out of 5 stars
    So hydrating!

    I love this hair mask! I use it once a week and my hair is so soft and healthy!

  • A
    Amanda
    Verified Buyer
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Dry
    7 months ago
    Hair Texture Medium
    Hair Type Curly
    Scalp Condition Dry
    Rated 5 out of 5 stars
    No frizz!

    This shampoo cleanses without stripping my hair of its oils. I notice less frizz and scalp irritation after using.

  • M
    Morte
    Verified Buyer
    Hair Texture Fine/Thin
    Hair Type Wavy
    Scalp Condition Normal
    7 months ago
    Hair Texture Fine/Thin
    Hair Type Wavy
    Scalp Condition Normal
    Rated 5 out of 5 stars
    Keeps the hay straw in the field where it belongs

    I’m an embalmer and this mask along with my other JVN products, help keep my hair from looking like straw. I always recommend this product to my fellow lady embalmers because frizzy straw is an issue if you don’t take care of your hair!