EXCLUSIVE BLACK FRIDAY TREATMENT SET

Huge savings on healthy hair award winners

BUY MORE SAVE MORE
25% OFF SITEWIDE
30% OFF $79+
FREE GIFTS WORTH $83 ON $79+

UNWRAP UP TO 30% OFF

Stock up on holiday hair faves with our biggest savings of the year

FREE 'TIS GIVING FIRST ACCESS GIFT

Enjoy our FREE 7-piece gift ($103 Value) , including exclusive first access to our new product before it officially drops, with $79 orders.

DISCOVER YOUR PERFECT HAIR ROUTINE

Get personalized haircare recommendations when you take our 2 minute, expert stylist-crafted hair quiz.

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

CREATED BY HAIR STYLIST, JVN

Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.