BUILD YOUR ROUTINE

Be your own stylist & bundle your besties to save up to 25%

Order by Sunday, Dec 15 to receive by Dec 24

NEW: RAPID REPAIR BOND GLOSS

Boost shine by 81% and reduce split ends by 2x in just 60 seconds with your hair routine's new BFF.

TAKE THE HAIR QUIZ

Get personalized hair routine recommendations in 2 minutes

SILICONE FREE
SULFATE FREE
COLOR SAFE
VEGAN
CRUELTY FREE

WE LOVE THE HAIR YOU HAVE

Driven to change the beauty industry from within, professional hairstylist Jonathan Van Ness combined the best in professional, effective and clean ingredients, creating an innovative, first of its kind haircare collection that celebrates hair health and the uniqueness of each person, so that everyone can be their most gorgeous self.